Big-time catch: Jockey reels in collaborators for ‘striking’ Jockey Outdoors™ Collection by Luke Bryan NASCAR paint scheme

Country Music Superstar Luke Bryan, Bass Anglers Sportsman Society, and artist Al Agnew prominently featured on Trackhouse Racing No. 99 fishing-themed wrap at Bristol

Concord, NC (March 13, 2024) – Luke Bryan, himself an avid bass angler and in his Jockey Outdoors™ fishing shirt? You bet. World-renowned American naturalist painter Al Agnew, known for his breathtaking wildlife art? Absolutely. Bass Anglers Sportsman Society (B.A.S.S) to round out the collab? Of course. Trackhouse Racing, the hottest team in the NASCAR Cup Series? Obviously.
The new Jockey Outdoors™ Collection by Luke Bryan paint scheme amplifies the fusion of racing, the outdoors and art. And that’s exactly what Jockey and Trackhouse Racing will unveil on Sunday, March 17 at Bristol (Tenn.) Motor Speedway.
Luke Bryan, a country music superstar and world-renowned partner to Jockey since 2020, was heavily involved in the design and details of the Jockey Outdoors Collection by Luke Bryan, bringing his huntin’, fishin’ and lovin’ everyday spirit, easygoing style, and love for the outdoors to the apparel collection.
Al Agnew’s distinctive brushwork of his famous “Strike King” painting is set to make a bold statement on the NASCAR circuit as his artwork takes center stage on Trackhouse Racing’s No. 99 Chevrolet Camaro driven by Daniel Suárez.
“We’re very grateful to be partnering with Luke Bryan, Al Agnew, B.A.S.S. and Trackhouse Racing,” said Tom Hutchison, VP Marketing, Jockey. “Collaborating with all these great partners to showcase the Jockey Outdoors Collection by Luke Bryan scheme is an incredible opportunity. This collaboration allows Jockey to unite the worlds of sport, country music and art, embodying the dynamic energy and passion that drive both forward.”
Agnew’s mesmerizing wildlife imagery blends seamlessly with Luke Bryan’s outdoor-inspired clothing line with Jockey and reflects the spirit of adventure and ruggedness synonymous with racing.
Add in B.A.S.S, the worldwide authority on bass fishing and keeper of the culture of the sport, and their iconic Bassmaster Classic badge, and the Jockey Outdoors™ Collection by Luke Bryan themed No. 99 is sure to ‘reel in’ some fans at Bristol.
“I am proud and honored to be in the company of other great American icons like Jockey, Bassmaster and the incomparable Luke Bryan, in this multi-faceted collaboration,” said Al Agnew.
With Agnew’s talent for capturing the essence of wildlife and Bryan’s love for the outdoors, the partnership delivers a dynamic energy to the racing scene, transforming the No. 99 Chevrolet into a moving canvas that celebrates the beauty and power of nature amidst the high-speed intensity of competitive racing.
The collaboration between the celebrated artist, Jockey Outdoors™ Collection by Luke Bryan, and Trackhouse Racing represents a bold departure from conventional sponsorships yet highlights the common threads that unite them all: attention to detail, demand for quality, and expectation of performance.
“I love our new Jockey Outdoors Collection by Luke Bryan paint scheme,” said Suárez. “They check a lot of boxes with the fishing-themed design. It includes all the elements that make it uniquely Jockey – a nod to their roots, Luke Bryan, outdoors life. It’s cool and I am excited to ‘light it up’ at Bristol this weekend.”
Jockey is the presenting sponsor of the 2024 Bassmaster Classic (Tulsa, OK), March 22-24. The Jockey Outdoors Collection by Luke Bryan show car will be on display near the Bassmaster Classic (S. Denver Ave. & W. 3rd St.), giving fishing and racing fans a chance for an up-close look at this unique paint scheme, and an opportunity to win prizes at the Classic.
For nearly 150 years, Jockey has provided generations of families with the ultimate comfort. From innerwear staples to exclusive outerwear collections – like Jockey Outdoors™ Collection by Luke Bryan – Jockey has consistently led innovation to give consumers solutions for everyday comfort, support and performance.
Jockey Outdoors™ Collection by Luke Bryan launched in 2022 and is designed to be tough on the outside and soft but strong on the inside. Engineered with intelligent layers, premium fabrics and performance technology, the pieces are designed to layer, with seams strategically placed to eliminate bulk and keep outdoorsmen covered and comfortable.
Suárez won his second career race at Atlanta Motor Speedway on Feb. 25 in a three-wide finish recorded as the third closest finish in NASCAR racing history. Suárez’s victory margin was 0.003-seconds over the two cars.
He’s scored the 10th most points of any driver after four races in the 2024 season and would like nothing better than to drive the Jockey Outdoors Collection paint scheme to Trackhouse’s eighth victory since it formed in 2021.
Fox will televise Sunday’s race at 3:30 p.m. ET
Media Contact for Jockey:
Tyler Rabel; Two by Four; trabel@twoxfour.com; (312) 445-4728

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