FireKeepers Casino Extends NASCAR Cup Series Race Entitlement with Michigan International Speedway

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Meries Race Entitlement with Michigan International Speedway



New race entitlement deal serves as a multi-year extension for the FireKeepers Casino 400


BROOKLYN, MICH. (August 6, 2023) – Michigan International Speedway announced today a new multi-year race entitlement extension with FireKeepers Casino for the tracks’ NASCAR Cup Series race, expanding on a relationship that began in 2016.


“It’s truly an honor to continue our partnership with an iconic company like FireKeepers Casino,” said Michigan International Speedway President Joe Fowler. “We share the same core values as them: providing great entertainment, making memories with family and friends, and always raising the stakes. We’re excited to partner with them and continue to create excellent events for all our race fans.”


FireKeepers, which opened its doors on August 5, 2009, has consistently delivered an award-winning service and matched it with a sparkling resort destination, ranked among the best regional casinos in the country.  It’s the only Michigan casino with Four Diamond ratings for its two-tower, 443 hotel rooms and Nibi, its signature restaurant. FireKeepers features over 2,900 slot machines, over 60 table games, a popular live poker room, a tasty array of restaurants and a 2100 seat Event Center for premier concerts and shows.     


“The partnership between FireKeepers and Michigan International Speedway is valuable in so many ways. Our VIP’s love the special access they receive, while huge crowds from throughout the region travel in and interact with our valuable brand,” stated Frank Tecumseh, Chief Executive Officer at FireKeepers Casino Hotel. “The racing drama and fantastic finishes at M.I.S. have everyone on their feet and that’s the type of wining experience we deliver at FireKeepers.”  


This year’s edition of the FireKeepers Casino 400 will serve as a pivotal race as it’s one of the last chances to win and earn a spot in the NASCAR Playoffs. Michigan native Brad Keselowski will look to secure his first ever Cup Series win in the Irish Hills during the race weekend. Kevin Harvick remains without a win during NASCAR’s 75th Anniversary season but knows all about winning at M.I.S. with six career wins at the track.  


About Michigan International Speedway

Nestled in the lush Irish Hills of Southeastern Michigan, Michigan International Speedway (MIS) is one of the fastest tracks in NASCAR. The two-mile track – with 18 degrees of banking and 73-feet wide sweeping turns – has hosted the NASCAR Cup Series for more than 50 years. Beyond the on-track action, MIS offers a wide variety of family-friendly entertainment options for fans of all ages. MIS is the largest registered campground in the state of Michigan with nearly 9,000 campsites across 1,400-plus acres. In addition to the annual NASCAR weekend, MIS hosts non-racing events including Faster Horses Festival and Nite Lites. For more information, visit



Celebrating its 75th Anniversary in 2023, the National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Sprint Race, NASCAR Mexico Series, NASCAR Pinty’s Series (Canada), NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races annually in 12 countries and more than 30 U.S. states. For more information visit and, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).


About FireKeepers Casino

FireKeepers Casino Hotel, located just off Interstate 94 at Exit 104 in Battle Creek, MI, has been named Best Casino by audiences in Western Michigan and Northern Indiana, plus earned multiple awards in the Casino Player Magazine Best of Gaming 2022 Native Midwest category, including Best Overall Gaming Resort. FireKeepers was recognized as 2019 Employer of the Year by Michigan Works! Association and was also selected as one of the Best Casinos to Work For by Casino Player Magazine. FireKeepers’ signature restaurant, Nibi, is a multiple recipient of the Wine Spectator Award of Excellence and recently awarded a AAA Four Diamond designation. The property features 2,900 slot machines, 63 table games, and a 26-table live poker room. FireKeepers’ resort-style hotel has been rated AAA Four Diamond for nine consecutive years and offers 446 rooms, a functional multi-purpose event center, six distinctive dining destinations, and multiple lounges. FireKeepers is the title sponsor of the FireKeepers Casino 400, a NASCAR Cup Series race at Michigan International Speedway, and a host of the FireKeepers Casino Hotel Championship, an EPSON Tour-Road to the LPGA golf event. For more information, visit FireKeepers Casino Hotel is owned and operated by the Nottawaseppi Huron Band of the Potawatomi.

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