Rockstar Energy Joins Forces w/ Rising Formula DRIFT Star Amanda Sorensen

Rockstar Energy is proud to welcome rising Formula DRIFT star Amanda Sorensen as the newest female athlete to join its iconic roster.

As one of the youngest and only female drivers in Formula DRIFT, Amanda made history in 2024 as the first woman to claim a podium position in the Formula DRIFT league. This year, Amanda is ready to make her mark on the track with another successful season starting in early April.

“As the newest driver to join the Rockstar family, I’m proud to have the brand by my side as I continue pushing boundaries and creating history within the world of racing,” says Amanda Sorensen. “In Formula DRIFT, split-second decisions make all the difference. That’s why I’ve made Rockstar part of my pre-race ritual – it keeps me sharp and focused when the pressure’s high.”

Sorensen’s addition to Rockstar follows the recent signings of motorsport phenom Lia Block and golf standout Charley Hull earlier this year. Sharing additional details on the partnership in the press release below, and press assets linked HERE.

RISING FORMULA DRIFT STAR AMANDA SORENSEN JOINS FORCES WITH ROCKSTAR

ENERGY DRINK®, ADDING TO ITS ELITE ATHLETE ROSTER

Formula DRIFT driver Amanda Sorensen signs with Rockstar Energy joining the brand’s iconic roster ahead of dominating the track this season.

PURCHASE, N.Y., March 31, 2025 – Rockstar Energy welcomes Amanda Sorensen, a rising star in the world of Formula DRIFT, to its impressive lineup of athlete partners. This partnership continues to strengthen Rockstar’s presence in motorsports with one of the industry’s most promising drivers. Amanda’s trailblazing achievements and relentless pursuit for excellence both on and off the track embodies the spirit of Rockstar Energy.

As one of the youngest and only female drivers in Formula DRIFT, Sorensen’s journey has been incredible to watch. She got her start behind the wheel at age 6, motivated by sibling rivalry, driving a 50-cc go-kart alongside her brother, Formula DRIFT driver Branden Sorensen. A few years later, Amanda Sorensen won her first Karting championship at only 9 years old. She most recently made history in 2024 as the first woman to claim a podium position in Formula DRIFT.

“As the newest driver to join the Rockstar family, I’m proud to have the brand by my side as I continue pushing boundaries and creating history within the world of racing,” says Amanda Sorensen. “In Formula DRIFT, split-second decisions make all the difference. That’s why I’ve made Rockstar part of my pre-race ritual – it keeps me sharp and focused when the pressure’s high.”

Rockstar Energy gives athletes the sustained mind-body energy they need to dominate when it matters most, fueling them with the mental clarity and physical stamina required for peak performance. Whether it’s handling a drift car at breakneck speeds or pushing through demanding competition days, Rockstar provides the reliable energy that separates champions from contenders.

“We are excited to work with Amanda as she takes on the track this year,” says Steve Mateus, director of sports marketing, Rockstar Energy. “Amanda’s fearless attitude and natural talent behind the wheel embodies what Rockstar Energy is all about. We look forward to supporting Amanda on her Formula DRIFT journey as she sets her sights on a PROSPEC championship this year and aims to join the PRO class by 2026.”

Sorensen’s addition follows the recent signings of motorsport phenom Lia Block and golf standout Charley Hull earlier this year. Sorensen joins an exceptional lineup of Rockstar athletes including three-time Formula DRIFT champion Fredric Aasbø and his teammate Ryan Tuerck; surfer and Olympic medalist Tatiana Weston-Webb; snowboarders Jill Perkins, Olympic Gold Medalist Red Gerard, and six-time X Games Medalist Reira Iwabuchi; and Olympic skateboarders Chris Joslin, Cory Juneau and two-time Olympic Gold Medalist Keegan Palmer.

For more information about this partnership, visit www.rockstarenergy.com [6].

About Rockstar Energy:

Founded in 2001, Rockstar Energy Drink is committed to understanding the mind-body connection, providing functional energy to keep you moving confidently through every moment. It empowers a new generation to feel energized both mentally and physically, giving them the power to access and optimize every version of themselves. Acquired by PepsiCo in 2020, Rockstar Energy Drink offers over 40 products and is available in more than 30 countries. For more information, visit  www.rockstarenergy.com and unlock your full potential, mind, and body.

About PepsiCo:

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complimentary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

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