HUNTERSVILLE, N.C. (September 4th, 2024) – Joe Gibbs Racing (JGR) announced today that incoming broadcast partner of the NASCAR Xfinity Series, The CW, will be partnering with drivers Sheldon Creed and Ty Gibbs to promote their upcoming slate of NASCAR Xfinity Series races in 2024.
The deal will kick off with a primary scheme on Sheldon Creed’s No. 18 Toyota GR Supra at the Focused Health 250 in Atlanta this upcoming Saturday, September 7th at 3:00 PM ET. Ty Gibbs will represent The CW the following weekend as his No. 54 Toyota Camry XSE will represent The CW colors on Sunday, September 15th at 3:00 PM ET in the Go Bowling at the Glen at Watkins Glen International.
“We’re honored to help usher in a new era of the Xfinity Series with The CW,” said Steve de Souza, Executive Vice President of Xfinity Series and Development for JGR. “We’re looking forward to assisting our great fanbase in making the transition to our new partners at The CW. There’s no shortage of compelling storylines and great racing in our series and we’re all looking forward to the enthusiastic and dedicated coverage that our new partners will bring to every race.”
It was announced earlier this year that The CW has secured the exclusive broadcasting rights of all NASCAR Xfinity Series races, practices, and qualifying sessions beginning in 2025 and extending through the 2031 race season. The deal marks the first time in Xfinity Series history that every race will be available on free, over-the-air broadcast television with additional content available through The CW’s digital platforms.
In addition to the seven-year deal, The CW has also secured the rights to the final eight races of the 2024 NASCAR Xfinity Series season. Beginning with the Food City 300 at Bristol Motor Speedway on September 20th at 7:30 PM ET, race fans can tune in to The CW to follow the road to the Xfinity Series playoffs. The CW will remain the home of Xfinity Series racing for the remainder of the season, all the way through the crowning of the 2024 champion in Phoenix later this year.
Tune into this weekend’s Focused Health 250 on Saturday, September 7th at 3:00 PM ET on USA Network and next weekend’s Go Bowling at the Glen on Sunday, September 15th at 3:00 PM on USA Network to see The CW on-track.
About Joe Gibbs Racing:
Joe Gibbs Racing (JGR) is one of the premier organizations in NASCAR with four NASCAR Cup Series teams, four NASCAR Xfinity Series teams, an ARCA Series team, and a driver development program. JGR is based in Huntersville, N.C., and owned by 2020 NASCAR Hall of Fame inductee Joe Gibbs, who also earned his place in the Pro Football Hall of Fame and was named as one of the NFL’s top 10 coaches of all-time with a winning career that included three Super Bowl Championships as head coach of the Washington franchise. JGR has competed in NASCAR since 1992, capturing more than 400 wins over that span. No team has more combined wins across the sport’s three national series in the history of NASCAR. In addition, JGR has won five Cup Series championships along with four Xfinity Series driver championships and six Xfinity Series owner’s championships. The organization also has captured four Daytona 500 titles, considered to be NASCAR’s premier event each season.
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